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	<title>Technology &#8211; Mr Search</title>
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		<title>Why We Need to Know When You Change Phone Number or URL (Page Address)</title>
		<link>https://mrsearch.com.au/why-we-need-to-know-when-you-change-phone-number-or-url/</link>
		<comments>https://mrsearch.com.au/why-we-need-to-know-when-you-change-phone-number-or-url/#respond</comments>
		<pubDate>Sun, 14 Mar 2021 00:17:26 +0000</pubDate>
		<dc:creator><![CDATA[Joel]]></dc:creator>
				<category><![CDATA[Google Advertising]]></category>
		<category><![CDATA[Technology]]></category>

		<guid isPermaLink="false">https://mrsearch.com.au/?p=54627</guid>
		<description><![CDATA[<p>The post <a rel="nofollow" href="https://mrsearch.com.au/why-we-need-to-know-when-you-change-phone-number-or-url/">Why We Need to Know When You Change Phone Number or URL (Page Address)</a> appeared first on <a rel="nofollow" href="https://mrsearch.com.au">Mr Search</a>.</p>
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				<content:encoded><![CDATA[<div class="vc_row wpb_row vc_row-fluid vc_custom_1572322943631 vc_row-o-equal-height vc_row-o-content-middle vc_row-flex"><div class="wpb_column vc_column_container vc_col-sm-8"><div class="vc_column-inner vc_custom_1474100979832"><div class="wpb_wrapper"><div class="vc_empty_space"   style="height: 20px" ><span class="vc_empty_space_inner"></span></div>
<div id="ultimate-heading-62386a6953b3cf1eb" class="uvc-heading ult-adjust-bottom-margin ultimate-heading-62386a6953b3cf1eb uvc-7423 accent-border-color" data-hspacer="line_only"  data-halign="center" style="text-align:center"><div class="uvc-main-heading ult-responsive"  data-ultimate-target='.uvc-heading.ultimate-heading-62386a6953b3cf1eb h2'  data-responsive-json-new='{"font-size":"desktop:50px;mobile_landscape:38px;mobile:30px;","line-height":"desktop:60px;mobile_landscape:48px;mobile:40px;"}' ><h2 style="font-weight:bold;margin-top:15px;margin-bottom:15px;">Why We Need to Know When You Change Phone Number or URL (Page Address)</h2></div><div class="uvc-sub-heading ult-responsive"  data-ultimate-target='.uvc-heading.ultimate-heading-62386a6953b3cf1eb .uvc-sub-heading '  data-responsive-json-new='{"font-size":"","line-height":""}'  style="font-weight:normal;"></p>
<div><span style="font-size: 20px;">There are certain things that we really need to know about that can have a very real and significant impact on the Google Ads campaigns we run. Changes in web page address or the phone number/s shown on your website absolutely fall within this category. Read on to find out why.</span></div>
<p></div><div class="uvc-heading-spacer line_only" style="topheight:3px;"><span class="uvc-headings-line" style="border-style:solid;border-bottom-width:3px;border-color:#ccc;width:150px;"></span></div></div></div></div></div><div class="wpb_column vc_column_container vc_col-sm-4"><div class="vc_column-inner "><div class="wpb_wrapper"><link rel='stylesheet' id='ABHfrontend.min.css-css'  href='https://mrsearch.com.au/wp/wp-content/plugins/starbox//themes/minimal/css/frontend.min.css' type='text/css' media='all' />

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                         <div class="abh_box abh_box_custom abh_box_minimal"><ul class="abh_tabs"> <li class="abh_about abh_active"><a href="#abh_about">About</a></li> <li class="abh_posts"><a href="#abh_posts">Latest Posts</a></li></ul><div class="abh_tab_content"><section class="vcard abh_about_tab abh_tab" style="display:block"><div class="abh_image"><a href="https://mrsearch.com.au/" class="url" target="_blank" title="Joel" rel="nofollow"><img src="https://mrsearch.com.au/wp/wp-content/uploads/gravatar/joel3.jpg" class="photo" width="80" alt="Joel" /></a></div><div class="abh_social"> <a href="https://www.facebook.com/mrsearch.com.au/" title="Facebook" class="abh_facebook" target="_blank" rel="nofollow"></a><a href="https://twitter.com/mr_search_aus" title="Twitter" class="abh_twitter" target="_blank" rel="nofollow"></a></div><div class="abh_text"><h3 class="fn name" ><a href="https://mrsearch.com.au/" class="url" target="_blank" rel="nofollow">Joel</a></h3><div class="abh_job" style="font-size:14px !important;"><span class="title" style="font-size:14px !important;">Director</span> at <span class="org" style="font-size:14px !important;">Mr Search</span></div><div class="description note abh_description" style="font-size:14px !important;">Joel is a business consultant and full time digital marketing veteran of nearly two decades. He's the Director at Mr Search, an award winning top 3% certified Google Premier Partner. When out of the office, you’ll find him cherishing moments with his wife and daughter, or getting his hands dirty in the garden.</div></div> </section><section class="abh_posts_tab abh_tab" ><div class="abh_image"><a href="https://mrsearch.com.au/" class="url" target="_blank" title="Joel" rel="nofollow"><img src="https://mrsearch.com.au/wp/wp-content/uploads/gravatar/joel3.jpg" class="photo" width="80" alt="Joel" /></a></div><div class="abh_social"> <a href="https://www.facebook.com/mrsearch.com.au/" title="Facebook" class="abh_facebook" target="_blank" rel="nofollow"></a><a href="https://twitter.com/mr_search_aus" title="Twitter" class="abh_twitter" target="_blank" rel="nofollow"></a></div><div class="abh_text"><h4 >Latest posts by Joel <span class="abh_allposts">(<a href="https://mrsearch.com.au/author/joel/">see all</a>)</span></h4><div class="abh_description note" ><ul>				<li style="font-size:14px !important;" >					<a href="https://mrsearch.com.au/google-ads-billing-cycle-explained/">Google Ads Billing Cycle Explained: Budgeting for Clicks Without the Surprises</a><span> - June 25, 2026</span>				</li>				<li style="font-size:14px !important;" >					<a href="https://mrsearch.com.au/top-97th-percentile-of-google-ads-partner-agencies-in-australia/">Google Says We&#8217;re in the Top 3% of Agencies (Again)</a><span> - February 25, 2026</span>				</li>				<li style="font-size:14px !important;" >					<a href="https://mrsearch.com.au/christmas-new-year-office-closure-and-opening-hours-at-mr-search/">Christmas New Year Office Closure and Opening Hours at Mr Search</a><span> - December 9, 2025</span>				</li></ul></div></div> </section></div> </div>

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			<h2 class="centremobile">Why we need to know about changes to your phone number or web address</h2>
<p style="text-align: left;"><b>Not keeping us in the loop can cause significant harm to the campaign we run and the results we deliver:</b></p>
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<li><strong>Call tracking is a hugely important part of our campaign optimisation and makes a massive difference to the sales/enquiries and ROI we can deliver from our campaigns. </strong>We feed this conversion stream data into our machine learning and optimisations systems so that we can bid based on real time conversion probability. <strong>If you make a change to the phone number/s listed on your website without telling us, this will break our conversion tracking and optimisation systems, and thus the conversion stream data that we feed into our machine learning systems.</strong> And that can often mean <strong>lost business</strong> and us optimising based on<strong> skewed data</strong>, which can result in <strong>loss of exposure in important areas</strong>. <span style="color: #008000;">A quick email is all it takes to keep us in the loop, and that way, we can simply re-program our tracking systems as required, to ensure that everything continues smoothly.</span> <div class="gap" style="line-height: 20px; height: 20px;"></div></li>
<li><b>Similarly, it&#8217;s really important that you keep us in the loop if you ever need to change the page URL </b>(the page address you see in your web browsers address bar) of a product or service page that you know we&#8217;re targeting. That way we can re-program our Google Ads Final URL&#8217;s as required to ensure that we&#8217;re <em><span style="text-decoration: underline;">not</span></em> &#8216;landing&#8217; traffic&#8217; onto an error 404 page (which is the last thing that anyone wants and is a guaranteed to kill conversions and enquiries). You may also be interested in having a read of our blog post <a href="https://mrsearch.com.au/why-you-should-never-just-delete-a-page-and-why-301-redirects-are-so-important/">Why You Should NEVER Just Delete a Page and Why 301 Redirects are SO Important</a>. <div class="gap" style="line-height: 20px; height: 20px;"></div></li>
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			<p><b>We&#8217;re all on the same team, and we want nothing but the 100% best for each and every one of our clients.</b> And keeping us in the loop when it comes to changes to your phone number and significant URL changes will help us to ensure all aspects of our <a href="https://mrsearch.com.au/google-ads-advertising/">comprehensive Google Ads campaign</a> continues smoothly. Sure, our team will pick up on issues if you forget to tell us, but it&#8217;s much better if we can act on changes right away thus ensuring the best outcomes for everyone.</p>
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<p><em>We hope you found this to be a helpful read. If so, we&#8217;d love it if you left us a thumbs up or comment below!</em></p>

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<p>The post <a rel="nofollow" href="https://mrsearch.com.au/why-we-need-to-know-when-you-change-phone-number-or-url/">Why We Need to Know When You Change Phone Number or URL (Page Address)</a> appeared first on <a rel="nofollow" href="https://mrsearch.com.au">Mr Search</a>.</p>
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		<title>How to Fix Your Gmail Footer Signature So it Doesn&#8217;t Get Stuck at the Bottom</title>
		<link>https://mrsearch.com.au/how-to-fix-your-gmail-footer-signature-so-it-doesnt-get-stuck-at-the-bottom/</link>
		<comments>https://mrsearch.com.au/how-to-fix-your-gmail-footer-signature-so-it-doesnt-get-stuck-at-the-bottom/#comments</comments>
		<pubDate>Thu, 15 Oct 2020 04:01:46 +0000</pubDate>
		<dc:creator><![CDATA[Joel]]></dc:creator>
				<category><![CDATA[Business Improvement]]></category>
		<category><![CDATA[Technology]]></category>

		<guid isPermaLink="false">https://mrsearch.com.au/?p=54564</guid>
		<description><![CDATA[<p>The post <a rel="nofollow" href="https://mrsearch.com.au/how-to-fix-your-gmail-footer-signature-so-it-doesnt-get-stuck-at-the-bottom/">How to Fix Your Gmail Footer Signature So it Doesn&#8217;t Get Stuck at the Bottom</a> appeared first on <a rel="nofollow" href="https://mrsearch.com.au">Mr Search</a>.</p>
]]></description>
				<content:encoded><![CDATA[<div class="vc_row wpb_row vc_row-fluid vc_custom_1572322943631 vc_row-o-equal-height vc_row-o-content-middle vc_row-flex"><div class="wpb_column vc_column_container vc_col-sm-8"><div class="vc_column-inner vc_custom_1474100979832"><div class="wpb_wrapper"><div class="vc_empty_space"   style="height: 20px" ><span class="vc_empty_space_inner"></span></div>
<div id="ultimate-heading-77056a6953b3d466b" class="uvc-heading ult-adjust-bottom-margin ultimate-heading-77056a6953b3d466b uvc-8982 accent-border-color" data-hspacer="line_only"  data-halign="center" style="text-align:center"><div class="uvc-main-heading ult-responsive"  data-ultimate-target='.uvc-heading.ultimate-heading-77056a6953b3d466b h2'  data-responsive-json-new='{"font-size":"desktop:50px;mobile_landscape:38px;mobile:30px;","line-height":"desktop:60px;mobile_landscape:48px;mobile:40px;"}' ><h2 style="font-weight:bold;margin-top:15px;margin-bottom:15px;">How to Fix Your Gmail Footer Signature So it Doesn't Get Stuck at the Bottom</h2></div><div class="uvc-sub-heading ult-responsive"  data-ultimate-target='.uvc-heading.ultimate-heading-77056a6953b3d466b .uvc-sub-heading '  data-responsive-json-new='{"font-size":"","line-height":""}'  style="font-weight:normal;"></p>
<div><span style="font-size: 20px;">Want to keep your emails looking smart? Well, there&#8217;s one box you need to tick to make sure your email signature doesn&#8217;t get lost right at the very bottom of an entire email thread.</span></div>
<p></div><div class="uvc-heading-spacer line_only" style="topheight:3px;"><span class="uvc-headings-line" style="border-style:solid;border-bottom-width:3px;border-color:#ccc;width:150px;"></span></div></div></div></div></div><div class="wpb_column vc_column_container vc_col-sm-4"><div class="vc_column-inner "><div class="wpb_wrapper">
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                         <div class="abh_box abh_box_custom abh_box_minimal"><ul class="abh_tabs"> <li class="abh_about abh_active"><a href="#abh_about">About</a></li> <li class="abh_posts"><a href="#abh_posts">Latest Posts</a></li></ul><div class="abh_tab_content"><section class="vcard abh_about_tab abh_tab" style="display:block"><div class="abh_image"><a href="https://mrsearch.com.au/" class="url" target="_blank" title="Joel" rel="nofollow"><img src="https://mrsearch.com.au/wp/wp-content/uploads/gravatar/joel3.jpg" class="photo" width="80" alt="Joel" /></a></div><div class="abh_social"> <a href="https://www.facebook.com/mrsearch.com.au/" title="Facebook" class="abh_facebook" target="_blank" rel="nofollow"></a><a href="https://twitter.com/mr_search_aus" title="Twitter" class="abh_twitter" target="_blank" rel="nofollow"></a></div><div class="abh_text"><h3 class="fn name" ><a href="https://mrsearch.com.au/" class="url" target="_blank" rel="nofollow">Joel</a></h3><div class="abh_job" style="font-size:14px !important;"><span class="title" style="font-size:14px !important;">Director</span> at <span class="org" style="font-size:14px !important;">Mr Search</span></div><div class="description note abh_description" style="font-size:14px !important;">Joel is a business consultant and full time digital marketing veteran of nearly two decades. He's the Director at Mr Search, an award winning top 3% certified Google Premier Partner. When out of the office, you’ll find him cherishing moments with his wife and daughter, or getting his hands dirty in the garden.</div></div> </section><section class="abh_posts_tab abh_tab" ><div class="abh_image"><a href="https://mrsearch.com.au/" class="url" target="_blank" title="Joel" rel="nofollow"><img src="https://mrsearch.com.au/wp/wp-content/uploads/gravatar/joel3.jpg" class="photo" width="80" alt="Joel" /></a></div><div class="abh_social"> <a href="https://www.facebook.com/mrsearch.com.au/" title="Facebook" class="abh_facebook" target="_blank" rel="nofollow"></a><a href="https://twitter.com/mr_search_aus" title="Twitter" class="abh_twitter" target="_blank" rel="nofollow"></a></div><div class="abh_text"><h4 >Latest posts by Joel <span class="abh_allposts">(<a href="https://mrsearch.com.au/author/joel/">see all</a>)</span></h4><div class="abh_description note" ><ul>				<li style="font-size:14px !important;" >					<a href="https://mrsearch.com.au/google-ads-billing-cycle-explained/">Google Ads Billing Cycle Explained: Budgeting for Clicks Without the Surprises</a><span> - June 25, 2026</span>				</li>				<li style="font-size:14px !important;" >					<a href="https://mrsearch.com.au/top-97th-percentile-of-google-ads-partner-agencies-in-australia/">Google Says We&#8217;re in the Top 3% of Agencies (Again)</a><span> - February 25, 2026</span>				</li>				<li style="font-size:14px !important;" >					<a href="https://mrsearch.com.au/christmas-new-year-office-closure-and-opening-hours-at-mr-search/">Christmas New Year Office Closure and Opening Hours at Mr Search</a><span> - December 9, 2025</span>				</li></ul></div></div> </section></div> </div>

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			<div class="vc_single_image-wrapper vc_box_shadow_3d  vc_box_border_grey"><img width="792" height="2148" src="https://mrsearch.com.au/wp/wp-content/uploads/2020/10/Screenshot.jpg" class="vc_single_image-img attachment-full" alt="GMail Screenshot" srcset="https://mrsearch.com.au/wp/wp-content/uploads/2020/10/Screenshot.jpg 792w, https://mrsearch.com.au/wp/wp-content/uploads/2020/10/Screenshot-111x300.jpg 111w, https://mrsearch.com.au/wp/wp-content/uploads/2020/10/Screenshot-768x2083.jpg 768w, https://mrsearch.com.au/wp/wp-content/uploads/2020/10/Screenshot-378x1024.jpg 378w" sizes="(max-width: 792px) 100vw, 792px"  data-dt-location="https://mrsearch.com.au/how-to-fix-your-gmail-footer-signature-so-it-doesnt-get-stuck-at-the-bottom/screenshot/" /></div><figcaption class="vc_figure-caption">What&#039;s the point of having an email signature when it&#039;s hidden WAY DOWN here?</figcaption>
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			<p style="text-align: left;"><b>Do you use Gmail? Or perhaps Gmail for your business email (known as Google Apps / G Suite / Google Workplace)? In running <a href="/google-ads-advertising/">Google Ads campaigns</a> all day every day, we do A LOT of email. We&#8217;ve been using Google Workplace as our cloud email solution for 13 years now (all day every day), and we love it. Having said that, there are a few things that do annoy us. One of those things are the way that Gmail handles email signatures by default.</b> It&#8217;s a silly little thing that we see people having a hard time with on an almost daily basis. The good news is that there&#8217;s a very easy fix!</p>
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			<h2 class="centremobile">Why Gmail&#8217;s default email signature placement setting annoys us:</h2>
<ol>
<li>What&#8217;s the point of having a nice email signature with your business logo and/or contact details if it&#8217;s hidden way down the bottom of a long email thread where no one will see it? <div class="gap" style="line-height: 20px; height: 20px;"></div></li>
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<h2 class="centremobile">How to fix Gmail&#8217;s default email signature placement:</h2>
<ol>
<li>Sign into Gmail on your computer <div class="gap" style="line-height: 20px; height: 20px;"></div></li>
<li>Click the <strong>settings cog</strong> at the top right hand corner of the screen then <strong>See All Settings</strong> <div class="gap" style="line-height: 20px; height: 20px;"></div></li>
<li>Scroll about two-thirds down the settings page until you get to <strong>Signature</strong> <div class="gap" style="line-height: 20px; height: 20px;"></div></li>
<li>Under <strong>Signature Defaults </strong>tick the checkbox for <strong>Insert signature before the quoted text in replies, and remove the &#8216;&#8211;&#8216; line that precedes it.</strong>  <div class="gap" style="line-height: 20px; height: 20px;"></div><img class=" wp-image-54572 alignnone" src="https://mrsearch.com.au/wp/wp-content/uploads/2020/10/Insert-signature-before-the-quoted-text-in-replies-and-remove-the-line-that-precedes-it.jpg" alt="Insert-signature-before-the-quoted-text-in-replies,-and-remove-the-'--'-line-that-precedes-it" width="519" height="146" srcset="https://mrsearch.com.au/wp/wp-content/uploads/2020/10/Insert-signature-before-the-quoted-text-in-replies-and-remove-the-line-that-precedes-it.jpg 1272w, https://mrsearch.com.au/wp/wp-content/uploads/2020/10/Insert-signature-before-the-quoted-text-in-replies-and-remove-the-line-that-precedes-it-300x84.jpg 300w, https://mrsearch.com.au/wp/wp-content/uploads/2020/10/Insert-signature-before-the-quoted-text-in-replies-and-remove-the-line-that-precedes-it-768x216.jpg 768w, https://mrsearch.com.au/wp/wp-content/uploads/2020/10/Insert-signature-before-the-quoted-text-in-replies-and-remove-the-line-that-precedes-it-1024x288.jpg 1024w" sizes="(max-width: 519px) 100vw, 519px" /></li>
<li>Be sure to click Save Changes at the bottom of the page <div class="gap" style="line-height: 20px; height: 20px;"></div></li>
<li>All done! Problem solved! Now your email signature will not get lost at the bottom of your emails. Instead, it will be included directly beneath your current email message, AMAZING!</li>
</ol>

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</div></div></div></div><div class="vc_row wpb_row vc_row-fluid vc_row-o-content-middle vc_row-flex"><div class="wpb_column vc_column_container vc_col-sm-12"><div class="vc_column-inner vc_custom_1474101150244"><div class="wpb_wrapper"></div></div></div></div><div class="vc_row wpb_row vc_row-fluid vc_row-o-content-middle vc_row-flex"><div class="wpb_column vc_column_container vc_col-sm-12"><div class="vc_column-inner vc_custom_1474101150244"><div class="wpb_wrapper">
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			<p><em><div class="gap" style="line-height: 20px; height: 20px;"></div></em></p>
<p><em>We hope you found this to be a helpful read. If so, we&#8217;d love it if you left us a thumbs up or comment below!</em></p>

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<p>The post <a rel="nofollow" href="https://mrsearch.com.au/how-to-fix-your-gmail-footer-signature-so-it-doesnt-get-stuck-at-the-bottom/">How to Fix Your Gmail Footer Signature So it Doesn&#8217;t Get Stuck at the Bottom</a> appeared first on <a rel="nofollow" href="https://mrsearch.com.au">Mr Search</a>.</p>
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		<title>What Would Happen If Your Business Never Missed Another Phone Call?</title>
		<link>https://mrsearch.com.au/what-would-happen-if-your-business-never-missed-another-phone-call/</link>
		<comments>https://mrsearch.com.au/what-would-happen-if-your-business-never-missed-another-phone-call/#respond</comments>
		<pubDate>Sun, 24 Feb 2019 05:03:57 +0000</pubDate>
		<dc:creator><![CDATA[Joel]]></dc:creator>
				<category><![CDATA[Business Improvement]]></category>
		<category><![CDATA[Technology]]></category>

		<guid isPermaLink="false">https://mrsearch.com.au/wp/?p=53912</guid>
		<description><![CDATA[<p>The post <a rel="nofollow" href="https://mrsearch.com.au/what-would-happen-if-your-business-never-missed-another-phone-call/">What Would Happen If Your Business Never Missed Another Phone Call?</a> appeared first on <a rel="nofollow" href="https://mrsearch.com.au">Mr Search</a>.</p>
]]></description>
				<content:encoded><![CDATA[<div class="vc_row wpb_row vc_row-fluid vc_custom_1550812381624 vc_row-o-equal-height vc_row-o-content-middle vc_row-flex"><div class="wpb_column vc_column_container vc_col-sm-8"><div class="vc_column-inner vc_custom_1474100979832"><div class="wpb_wrapper"><div class="vc_empty_space"   style="height: 20px" ><span class="vc_empty_space_inner"></span></div>
<div id="ultimate-heading-78536a6953b3d5cf4" class="uvc-heading ult-adjust-bottom-margin ultimate-heading-78536a6953b3d5cf4 uvc-4847 accent-border-color" data-hspacer="line_only"  data-halign="center" style="text-align:center"><div class="uvc-main-heading ult-responsive"  data-ultimate-target='.uvc-heading.ultimate-heading-78536a6953b3d5cf4 h2'  data-responsive-json-new='{"font-size":"desktop:50px;mobile_landscape:38px;mobile:30px;","line-height":"desktop:60px;mobile_landscape:48px;mobile:40px;"}' ><h2 style="font-weight:bold;margin-top:15px;margin-bottom:15px;">What Would Happen If Your Business Never Missed Another Phone Call?</h2></div><div class="uvc-sub-heading ult-responsive"  data-ultimate-target='.uvc-heading.ultimate-heading-78536a6953b3d5cf4 .uvc-sub-heading '  data-responsive-json-new='{"font-size":"","line-height":""}'  style="font-weight:normal;"></p>
<div style="margin-bottom: 25px;"><span style="font-size: 20px;">3 Down-to-Earth Strategies to Minimise Missed Calls and Missed Business</span></div>
<p></div><div class="uvc-heading-spacer line_only" style="topheight:3px;"><span class="uvc-headings-line" style="border-style:solid;border-bottom-width:3px;border-color:#ccc;width:150px;"></span></div></div></div></div></div><div class="wpb_column vc_column_container vc_col-sm-4"><div class="vc_column-inner "><div class="wpb_wrapper">
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                         <div class="abh_box abh_box_custom abh_box_minimal"><ul class="abh_tabs"> <li class="abh_about abh_active"><a href="#abh_about">About</a></li> <li class="abh_posts"><a href="#abh_posts">Latest Posts</a></li></ul><div class="abh_tab_content"><section class="vcard abh_about_tab abh_tab" style="display:block"><div class="abh_image"><a href="https://mrsearch.com.au/" class="url" target="_blank" title="Joel" rel="nofollow"><img src="https://mrsearch.com.au/wp/wp-content/uploads/gravatar/joel3.jpg" class="photo" width="80" alt="Joel" /></a></div><div class="abh_social"> <a href="https://www.facebook.com/mrsearch.com.au/" title="Facebook" class="abh_facebook" target="_blank" rel="nofollow"></a><a href="https://twitter.com/mr_search_aus" title="Twitter" class="abh_twitter" target="_blank" rel="nofollow"></a></div><div class="abh_text"><h3 class="fn name" ><a href="https://mrsearch.com.au/" class="url" target="_blank" rel="nofollow">Joel</a></h3><div class="abh_job" style="font-size:14px !important;"><span class="title" style="font-size:14px !important;">Director</span> at <span class="org" style="font-size:14px !important;">Mr Search</span></div><div class="description note abh_description" style="font-size:14px !important;">Joel is a business consultant and full time digital marketing veteran of nearly two decades. He's the Director at Mr Search, an award winning top 3% certified Google Premier Partner. When out of the office, you’ll find him cherishing moments with his wife and daughter, or getting his hands dirty in the garden.</div></div> </section><section class="abh_posts_tab abh_tab" ><div class="abh_image"><a href="https://mrsearch.com.au/" class="url" target="_blank" title="Joel" rel="nofollow"><img src="https://mrsearch.com.au/wp/wp-content/uploads/gravatar/joel3.jpg" class="photo" width="80" alt="Joel" /></a></div><div class="abh_social"> <a href="https://www.facebook.com/mrsearch.com.au/" title="Facebook" class="abh_facebook" target="_blank" rel="nofollow"></a><a href="https://twitter.com/mr_search_aus" title="Twitter" class="abh_twitter" target="_blank" rel="nofollow"></a></div><div class="abh_text"><h4 >Latest posts by Joel <span class="abh_allposts">(<a href="https://mrsearch.com.au/author/joel/">see all</a>)</span></h4><div class="abh_description note" ><ul>				<li style="font-size:14px !important;" >					<a href="https://mrsearch.com.au/google-ads-billing-cycle-explained/">Google Ads Billing Cycle Explained: Budgeting for Clicks Without the Surprises</a><span> - June 25, 2026</span>				</li>				<li style="font-size:14px !important;" >					<a href="https://mrsearch.com.au/top-97th-percentile-of-google-ads-partner-agencies-in-australia/">Google Says We&#8217;re in the Top 3% of Agencies (Again)</a><span> - February 25, 2026</span>				</li>				<li style="font-size:14px !important;" >					<a href="https://mrsearch.com.au/christmas-new-year-office-closure-and-opening-hours-at-mr-search/">Christmas New Year Office Closure and Opening Hours at Mr Search</a><span> - December 9, 2025</span>				</li></ul></div></div> </section></div> </div>

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			<h3>Missed Calls = Missed Business</h3>
<p>It&#8217;s been a busy day. You&#8217;re ready to take action. After Googling and looking at a couple of options, you&#8217;ve found a business that looks like it can help solve your problem. You press the call button on their website (hopefully <a href="https://mrsearch.com.au/tel-links-a-simple-but-common-website-mistake-that-drives-us-mad/">it works and the tel link isn&#8217;t broken</a>), and the phone starts to ring. It rings, and it rings. AND, it rings. And then you get it&#8230;</p>
<blockquote><p>
<em><strong>&#8216;Hi, the person you&#8217;ve called is not available. Please leave a short ten second message&#8230;&#8217;.</strong></em>
</p></blockquote>
<p>You hang up. Who&#8217;s got time for a game of &#8216;leave a message and see if they call me back&#8217;? So you call the next service provider/s and end up doing business with them instead. <strong>So what&#8217;s the cost of a missed call? Well, not only did the first service provider miss your business, but your perception of them probably isn&#8217;t amazing either,</strong> so you might not even bother trying them next time, and you certainly won&#8217;t be recommending them to your friends and family. They might have a <a href="https://mrsearch.com.au/google-ads-advertising/">world-class Google Ads campaign</a>, but ultimately it&#8217;s for naught if nobody is answering the phone!</p>

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			<div class="vc_single_image-wrapper vc_box_shadow_3d  vc_box_border_grey"><img width="900" height="600" src="https://mrsearch.com.au/wp/wp-content/uploads/2019/02/Missed-Call.jpg" class="vc_single_image-img attachment-large" alt="Missed Call" srcset="https://mrsearch.com.au/wp/wp-content/uploads/2019/02/Missed-Call.jpg 900w, https://mrsearch.com.au/wp/wp-content/uploads/2019/02/Missed-Call-300x200.jpg 300w, https://mrsearch.com.au/wp/wp-content/uploads/2019/02/Missed-Call-768x512.jpg 768w" sizes="(max-width: 900px) 100vw, 900px"  data-dt-location="https://mrsearch.com.au/what-would-happen-if-your-business-never-missed-another-phone-call/missed-call/" /></div>
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</div></div></div></div><div class="vc_row wpb_row vc_row-fluid vc_custom_1550816548683 vc_row-o-equal-height vc_row-o-content-middle vc_row-flex"><div class="wpb_column vc_column_container vc_col-sm-12"><div class="vc_column-inner vc_custom_1474102511508"><div class="wpb_wrapper">
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			<h3>Most People Just Won&#8217;t Bother Leaving Voicemail Messages</h3>
<p><b>This exact situation happens to almost all of us on a semi-regular basis. </b>If we&#8217;re feeling patient, or if their website or voicemail message was super compelling, we MIGHT leave a message. <strong>But oftentimes we just won&#8217;t bother, and will instead just call the next business instead.</strong></p>
<p>Have you ever experienced this? I think it happens to all of us. But how about your business? Are you (and your staff) able to answer ALL calls? Or almost all calls? Or do you have frantic days we&#8217;re you&#8217;re already tied up on another call, out of the office, out on a job, away from your desk or otherwise unavailable? <strong>I believe this is a challenge that all businesses deal with. But like many things in business, it&#8217;s how you deal with it that makes all the difference.</strong></p>

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			<h2>3 Practical Strategies to Help you Deal with Missed Calls</h2>
<h4 style="padding-left: 30px;"><span style="color: #49a9db;">1. Make use of an Australian &#8216;live answering&#8217; service</span></h4>
<p style="padding-left: 30px;">Imagine the peace of mind you&#8217;d have knowing that <em>all your calls are being answered 24/7 365 days a year.</em> <strong>How does it work?</strong> You can easily setup your phone to divert to live answering when you (or your staff) are busy or not answering (for example after 3-5 rings). With live answering, your call will be promptly answered by an Australian operator along the following lines:</p>

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			<blockquote>
<p style="padding-left: 30px;"><em><strong>&#8220;Thank you for calling ABC Business, John speaking, how can I help?&#8221;</strong></em></p>
<p style="padding-left: 30px;">&#8220;Hi, I&#8217;m just looking to get a quote on ___________&#8221;</p>
<p style="padding-left: 30px;"><em><strong>&#8220;Sure, we can help with that, our team is currently tied up, but let me take your details and have someone call you back ASAP.&#8221;</strong></em></p>
<p style="padding-left: 30px;">&#8220;OK, my numbers is _________, please have someone call me back&#8230;&#8221;</p>
</blockquote>

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			<div class="vc_single_image-wrapper vc_box_shadow_3d  vc_box_border_grey"><img width="900" height="600" src="https://mrsearch.com.au/wp/wp-content/uploads/2019/02/corded-phone-1.jpg" class="vc_single_image-img attachment-large" alt="" srcset="https://mrsearch.com.au/wp/wp-content/uploads/2019/02/corded-phone-1.jpg 900w, https://mrsearch.com.au/wp/wp-content/uploads/2019/02/corded-phone-1-300x200.jpg 300w, https://mrsearch.com.au/wp/wp-content/uploads/2019/02/corded-phone-1-768x512.jpg 768w" sizes="(max-width: 900px) 100vw, 900px"  data-dt-location="https://mrsearch.com.au/what-would-happen-if-your-business-never-missed-another-phone-call/corded-phone-2/" /></div>
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			<p>You&#8217;ll receive a text message and email with the person&#8217;s contact details as soon as the call ends, so you&#8217;re able to follow them up asap (rather than just &#8216;giving away&#8217; the business to your competition).</p>
<p>Think about how much it would cost you to employ reception staff to attend to your phones 24/7 X 365. <strong>A good call answering service will cost you only a tiny, tiny fraction of that, and is likely to pay for itself over and over, while also giving you peace of mind that your marketing efforts are not just being wasted.</strong> We can recommend a service provider we&#8217;ve had good experiences with. They have plans starting from only ~$39. Feel free to <a href="http://www.alltel.com.au/live-answering-service" target="_blank" rel="noopener">take a look here</a>, give them a go, and see what you think!</p>
<p>&nbsp;</p>
<h4><span style="color: #49a9db;">2. If you&#8217;re not able to take incoming calls, is there another member of staff you can count on and redirect your phone to?</span></h4>
<p>While option one above tends to be the easiest and most practical option for many businesses, if you&#8217;re not ready for that, if possible, <strong>why not make another staff member responsible for handling incoming calls when you&#8217;re not able to.</strong> If possible, automatically redirecting your phone when you&#8217;re not answering is often a good idea, or if you&#8217;re taking the afternoon off, perhaps just get them to look after your phone?</p>

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			<div class="vc_single_image-wrapper vc_box_shadow_3d  vc_box_border_grey"><img width="900" height="546" src="https://mrsearch.com.au/wp/wp-content/uploads/2019/02/irresistible.jpg" class="vc_single_image-img attachment-large" alt="" srcset="https://mrsearch.com.au/wp/wp-content/uploads/2019/02/irresistible.jpg 900w, https://mrsearch.com.au/wp/wp-content/uploads/2019/02/irresistible-300x182.jpg 300w, https://mrsearch.com.au/wp/wp-content/uploads/2019/02/irresistible-768x466.jpg 768w" sizes="(max-width: 900px) 100vw, 900px"  data-dt-location="https://mrsearch.com.au/what-would-happen-if-your-business-never-missed-another-phone-call/irresistible/" /></div><figcaption class="vc_figure-caption">Want customers to leave a message? Make your voicemail message irresistible.</figcaption>
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			<h4><span style="color: #49a9db;">3. Make your voicemail message irresistible</span></h4>
<p>As a final option, and at an <span style="text-decoration: underline;"><em>absolute minimum</em></span>, if prospective customers are left with nothing else but a voicemail message to compel them to do business with you, and hand over their contact details, <strong>you better make your voicemail message irresistible!</strong> Options one and two above tend to be much more effective, but hey, something is always better than nothing.</p>
<p>Think of all the cliche things that annoy you about other people&#8217;s voicemail messages and the generic telco default messages. Make sure you DON&#8217;T do those things. <strong>Here are a few ideas to consider:</strong></p>
<ul>
<li>Aim for a friendly, confident and genuine tone of voice</li>
<li>In a sentence give people compelling reason/s why they should go to the effort of leaving a message</li>
<li>Last but not least (really important), try and give people an estimated turn around time. <strong><em>Show them that you&#8217;re serious about following up</em></strong>, and make sure you follow through.</li>
<li>Try and keep it simple, yet compelling</li>
</ul>

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			<p><strong>Here&#8217;s a basic example that you can adapt or add to as needed:</strong></p>
<blockquote><p>
Thank you for calling ABC Business (optional business description: e.g. Area Name&#8217;s award winning XYZ provider with more than X years experience). We&#8217;re really sorry we couldn&#8217;t take your call right this minute. We typically follow up within 20 minutes during business hours, so please be sure to leave your details, so we can follow up without delay. Thank you, and talk soon.
</p></blockquote>
<p>I know I&#8217;d be much more likely to leave a voicemail message when presented with the above, compared with the generic &#8216;We&#8217;re not available right now. Please leave a message after the tone&#8221;. How about you?</p>

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			<h4><strong>In summary:</strong></h4>
<p>Sales are the lifeblood of any business. <strong>Missed calls = missed business, so make sure you&#8217;re not &#8216;that business&#8217; that has awesome marketing, but then misses out because your phones aren&#8217;t answered.</strong></p>
<p>There are a number of affordable (and free) solutions to deal with this challenge (we listed three above). Why not take a minute and put a plan in place for your business and find out for yourself what happens when you never miss another phone enquiry.</p>

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<p>The post <a rel="nofollow" href="https://mrsearch.com.au/what-would-happen-if-your-business-never-missed-another-phone-call/">What Would Happen If Your Business Never Missed Another Phone Call?</a> appeared first on <a rel="nofollow" href="https://mrsearch.com.au">Mr Search</a>.</p>
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		<title>Is 2019 Finally the Year to Ditch the Fax Machine?</title>
		<link>https://mrsearch.com.au/is-2019-finally-the-year-to-ditch-the-fax-machine/</link>
		<comments>https://mrsearch.com.au/is-2019-finally-the-year-to-ditch-the-fax-machine/#respond</comments>
		<pubDate>Fri, 22 Feb 2019 03:01:53 +0000</pubDate>
		<dc:creator><![CDATA[Joel]]></dc:creator>
				<category><![CDATA[Business Improvement]]></category>
		<category><![CDATA[Technology]]></category>

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		<description><![CDATA[<p>The post <a rel="nofollow" href="https://mrsearch.com.au/is-2019-finally-the-year-to-ditch-the-fax-machine/">Is 2019 Finally the Year to Ditch the Fax Machine?</a> appeared first on <a rel="nofollow" href="https://mrsearch.com.au">Mr Search</a>.</p>
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				<content:encoded><![CDATA[<div class="vc_row wpb_row vc_row-fluid vc_custom_1550812381624 vc_row-o-equal-height vc_row-o-content-middle vc_row-flex"><div class="wpb_column vc_column_container vc_col-sm-8"><div class="vc_column-inner vc_custom_1474100979832"><div class="wpb_wrapper"><div class="vc_empty_space"   style="height: 20px" ><span class="vc_empty_space_inner"></span></div>
<div id="ultimate-heading-97966a6953b3d8014" class="uvc-heading ult-adjust-bottom-margin ultimate-heading-97966a6953b3d8014 uvc-5349 accent-border-color" data-hspacer="line_only"  data-halign="center" style="text-align:center"><div class="uvc-main-heading ult-responsive"  data-ultimate-target='.uvc-heading.ultimate-heading-97966a6953b3d8014 h2'  data-responsive-json-new='{"font-size":"desktop:50px;mobile_landscape:38px;mobile:30px;","line-height":"desktop:60px;mobile_landscape:48px;mobile:40px;"}' ><h2 style="font-weight:bold;margin-top:15px;margin-bottom:15px;">Is 2019 Finally the Year to Ditch the Fax Machine?</h2></div><div class="uvc-sub-heading ult-responsive"  data-ultimate-target='.uvc-heading.ultimate-heading-97966a6953b3d8014 .uvc-sub-heading '  data-responsive-json-new='{"font-size":"","line-height":""}'  style="font-weight:normal;"></p>
<div style="margin-bottom: 25px;"><span style="font-size: 20px;">It&#8217;s Been a Long Time Coming. Is it Time to Say Goodbye to the Fax Forever?</span></div>
<p></div><div class="uvc-heading-spacer line_only" style="topheight:3px;"><span class="uvc-headings-line" style="border-style:solid;border-bottom-width:3px;border-color:#ccc;width:150px;"></span></div></div></div></div></div><div class="wpb_column vc_column_container vc_col-sm-4"><div class="vc_column-inner "><div class="wpb_wrapper">
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                         <div class="abh_box abh_box_custom abh_box_minimal"><ul class="abh_tabs"> <li class="abh_about abh_active"><a href="#abh_about">About</a></li> <li class="abh_posts"><a href="#abh_posts">Latest Posts</a></li></ul><div class="abh_tab_content"><section class="vcard abh_about_tab abh_tab" style="display:block"><div class="abh_image"><a href="https://mrsearch.com.au/" class="url" target="_blank" title="Joel" rel="nofollow"><img src="https://mrsearch.com.au/wp/wp-content/uploads/gravatar/joel3.jpg" class="photo" width="80" alt="Joel" /></a></div><div class="abh_social"> <a href="https://www.facebook.com/mrsearch.com.au/" title="Facebook" class="abh_facebook" target="_blank" rel="nofollow"></a><a href="https://twitter.com/mr_search_aus" title="Twitter" class="abh_twitter" target="_blank" rel="nofollow"></a></div><div class="abh_text"><h3 class="fn name" ><a href="https://mrsearch.com.au/" class="url" target="_blank" rel="nofollow">Joel</a></h3><div class="abh_job" style="font-size:14px !important;"><span class="title" style="font-size:14px !important;">Director</span> at <span class="org" style="font-size:14px !important;">Mr Search</span></div><div class="description note abh_description" style="font-size:14px !important;">Joel is a business consultant and full time digital marketing veteran of nearly two decades. He's the Director at Mr Search, an award winning top 3% certified Google Premier Partner. When out of the office, you’ll find him cherishing moments with his wife and daughter, or getting his hands dirty in the garden.</div></div> </section><section class="abh_posts_tab abh_tab" ><div class="abh_image"><a href="https://mrsearch.com.au/" class="url" target="_blank" title="Joel" rel="nofollow"><img src="https://mrsearch.com.au/wp/wp-content/uploads/gravatar/joel3.jpg" class="photo" width="80" alt="Joel" /></a></div><div class="abh_social"> <a href="https://www.facebook.com/mrsearch.com.au/" title="Facebook" class="abh_facebook" target="_blank" rel="nofollow"></a><a href="https://twitter.com/mr_search_aus" title="Twitter" class="abh_twitter" target="_blank" rel="nofollow"></a></div><div class="abh_text"><h4 >Latest posts by Joel <span class="abh_allposts">(<a href="https://mrsearch.com.au/author/joel/">see all</a>)</span></h4><div class="abh_description note" ><ul>				<li style="font-size:14px !important;" >					<a href="https://mrsearch.com.au/google-ads-billing-cycle-explained/">Google Ads Billing Cycle Explained: Budgeting for Clicks Without the Surprises</a><span> - June 25, 2026</span>				</li>				<li style="font-size:14px !important;" >					<a href="https://mrsearch.com.au/top-97th-percentile-of-google-ads-partner-agencies-in-australia/">Google Says We&#8217;re in the Top 3% of Agencies (Again)</a><span> - February 25, 2026</span>				</li>				<li style="font-size:14px !important;" >					<a href="https://mrsearch.com.au/christmas-new-year-office-closure-and-opening-hours-at-mr-search/">Christmas New Year Office Closure and Opening Hours at Mr Search</a><span> - December 9, 2025</span>				</li></ul></div></div> </section></div> </div>

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			<h3>I believe the short answer is &#8216;YES&#8217;</h3>
<p>I&#8217;ve never much liked faxes. They are slow, cumbersome and costly compared with modern email and cloud systems. Originally being patented in the 1800&#8217;s (before the telephone), use of fax technology peaked in the 1980&#8217;s to early 2000&#8217;s.</p>
<p>Ask anyone born this millennium about the fax machine and you&#8217;ll generally be met with a blank stare. Why? Because to 98% of the population, it&#8217;s a relic of the past, serving no useful purpose — just like tape cassettes, video cassettes, CD&#8217;s, iPods and so on.</p>

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			<div class="vc_single_image-wrapper vc_box_shadow_3d  vc_box_border_grey"><img width="600" height="400" src="https://mrsearch.com.au/wp/wp-content/uploads/2019/02/Goodbye-Old-Friend-Fax-Machine.jpg" class="vc_single_image-img attachment-large" alt="Goodbye-Old-Friend-Fax-Machine" srcset="https://mrsearch.com.au/wp/wp-content/uploads/2019/02/Goodbye-Old-Friend-Fax-Machine.jpg 600w, https://mrsearch.com.au/wp/wp-content/uploads/2019/02/Goodbye-Old-Friend-Fax-Machine-300x200.jpg 300w" sizes="(max-width: 600px) 100vw, 600px"  data-dt-location="https://mrsearch.com.au/is-2019-finally-the-year-to-ditch-the-fax-machine/goodbye-old-friend-fax-machine/" /></div>
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			<div class="vc_single_image-wrapper vc_box_shadow_3d  vc_box_border_grey"><img width="1000" height="667" src="https://mrsearch.com.au/wp/wp-content/uploads/2019/02/computer3.jpg" class="vc_single_image-img attachment-large" alt="Using a Computer" srcset="https://mrsearch.com.au/wp/wp-content/uploads/2019/02/computer3.jpg 1000w, https://mrsearch.com.au/wp/wp-content/uploads/2019/02/computer3-300x200.jpg 300w, https://mrsearch.com.au/wp/wp-content/uploads/2019/02/computer3-768x512.jpg 768w" sizes="(max-width: 1000px) 100vw, 1000px"  data-dt-location="https://mrsearch.com.au/is-2019-finally-the-year-to-ditch-the-fax-machine/computer3/" /></div><figcaption class="vc_figure-caption">Put simply, with far superior technology on offer today, we believe it&#039;s time to ditch the fax</figcaption>
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			<p><strong>But what about the business sector?</strong> Businesses need fax machines right? For legal documents, paperwork and so on. As much as we&#8217;ve been itching to ditch our fax line, for more than a decade we&#8217;ve taken that view. And for much of it, it&#8217;s been true. As a business, we&#8217;d receive multiple faxes each week from clients with various documents, forms and so on. But that&#8217;s just not true anymore.</p>
<p>For some time now, we&#8217;ve noticed the number of genuine faxes we receive falling off a cliff, and the number of spam faxes we receive increasing. We&#8217;ve held off for a long time, but it&#8217;s 2019 and we think it&#8217;s time to say farewell to the fax.</p>
<p><strong>We ran the numbers and in more than 2 years, we&#8217;ve received only 2 legitimate faxes. That&#8217;s an average of 1 fax a year!</strong> And very close to zero in the next year we estimate, hardly worth the expense of maintaining a functioning fax system.</p>

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			<h3>Our fax line has been cancelled as of today</h3>
<p>Today, we made the call. Within the next 30 days, our fax line will be completely disconnected. <strong>I highly doubt you were about to, but please do <span style="text-decoration: underline;">not</span> send us faxes, as they will go nowhere. </strong>Instead, send us an email. It&#8217;s faster, more secure, more versatile and more reliable.</p>
<p><em><strong>Does your business still maintain a fax machine?</strong> Did you cancel it years ago, or perhaps just never had any need for it?</em> My advice would be to run the numbers on how many legitimate faxes you&#8217;re actually receiving. Unless they&#8217;re very different to ours, is it time to cancel your fax service altogether? Or if you really must have a fax line, my advice would be to bring it into this century and switch your fax line to a machine-less &#8216;<a href="https://www.google.com/search?q=fax+to+email" target="_blank" rel="noopener">fax to email system</a>&#8216;. That&#8217;s what we had in place for the last 10 or so years, and found it to be a whole lot more convenient, more secure, and more cost effective. Will you miss the fax machine? Frankly, we&#8217;re happy to see it go.</p>

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<p>The post <a rel="nofollow" href="https://mrsearch.com.au/is-2019-finally-the-year-to-ditch-the-fax-machine/">Is 2019 Finally the Year to Ditch the Fax Machine?</a> appeared first on <a rel="nofollow" href="https://mrsearch.com.au">Mr Search</a>.</p>
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