For years now it has been commonplace for businesses to gain exposure on competitors branding keywords via Google Advertising. Please see the examples below when searching for Origin Energy:

How about when searching on mobile? Any better? Nope! The competition is still dominating.

How is the competition doing when it comes to protecting their own brand?

How much do you value your brand?

Do you value your brand such that you insist on being found on it front and centre. Or are you not at all bothered by customers having to scroll past 3-4 of your competitors and possibly being tempted in by their offers?

Are branding campaigns expensive?

No. Well optimised Google Ads branding campaigns tend to be very cost effective. With such high engagement and CTR’s, cost per click tends to be very low. It’s not at all uncommon for our small to medium sized clients to invest under $5 a day on clicks for branding keywords.

On the flip side, think about how much you lose when a new customer goes to a competitor instead, or when an existing client leaves.

So what’s the bottom line?

Nine times out of ten having us run (and properly manage) a branding campaign is a no brainer. Costs are minimal and having competitors dominate you on your own brand name tends to come at a significant cost. That’s why we have built this in as a part of our normal keyword strategy for all new clients for many years now (unless there is a specific reason not to).

We’re more than likely already taking care of this for you. But if you have queries, please email us, and we’ll be happy to offer personalised advice.

PS: Origin Energy, if you’re reading this and need some expert help with the above, you know where we are.