Sometimes the Google Ads billing cycle can seem a bit complex for advertisers. Well, good news, Google has recently made a small change to simplify things.

So what’s changing?

• In the past, Google billed each time you accrued enough clicks to reach your billing threshold (usually $1000), or 30 days since your last payment — whichever came first. 
• This system worked quite well; however, it could sometimes be a little confusing (particularly for lower spending advertisers) when Google carried across unbilled AdWords clicks owing from one month to the next while they were waiting for you to hit your billing threshold. 
• Google is simplifying this, and will now bill each time you reach your billing threshold (usually $1000) and at the beginning of each month for the amount owing (the unbilled balance from the previous month).
• This will help to reduce carry-over from one month to the next and make things simpler 
• Google will not be charging any extra, it’s only the billing cycle that’s changing. So if you notice Google billing a smaller amount to your card at the beginning of each month, please don’t be alarmed, this is just Google Ads finalising the balance that was owed at the end of the previous month.  
• As always, we don’t make a cent from Google Clicks, and always operate fully transparently and with your best interests in mind when it comes to results via Google Ads. Rest assured, that’s never going to change.